Cloud based Data Management and Smart 

Analytics embedded across functions, facilitating: 



• Attracting new shoppers 
• Converting shoppers to buyers 
• Engaging & convincing shoppers to be repeat buyers
• Ability to retain our profitable customers 

Quantifiable impact on business 

KPIs - Acquisition and Retention:

• Identify subscriber base profile and prevent them from going inactive 
• Data integration from disparate sources – call records, location data, tagged research information, to build a predictive algorithms 
• to gauge the risk of turning inactive 
• Risk Index trackers to predict a consumer’s inactivity 
• Retention strategies on inactivity risk behavior & influence potential