MISSION:

BSN CEO, Janice McLean DeLoatch, wants to let everyone know that “Black America, women entrepreneurs, minority dreamers IS our community. We want to invest in your resources with a world-class, affordable community based solution. At BSN we want each business to keep its autonomy--it’s always the merchant’s business.” BSN wants every merchant to maintain direct connection to their customers--in effect BSN wants to be as transparent as possible. We do not want to be Amazon and attract the loyalty of our merchant’s customers--they always belong to our merchant and to the community. Every shopper will have the very best experience enriching themselves as they support minority enterprise everywhere. 

PROMISE:

Our promise is to remove persistent barriers to access that have hindered minority businesses from competition especially critical AI platforms that heretofore have limited growth and sustainability. These important resources include proprietary integrated enterprise platforms providing much needed business analytics, a quantifiable customer acquisition and loyalty platform (gift cards and a digital wallet with store coins for direct transactions). We are not only after web merchants, we want to grow our bricks and mortar merchants too by offering proximity marketing and geofencing so now, everyone within a mile radius of your business will receive a mobile signal identifying your business, special offers and to stop in. We are offering every merchant customizable resources for a truly one-stop hub so that now, for the first time, minority small businesses will compete on a level playing field and have resources to grow and to sustain their businesses and the community.

MISSION:

You are shopping with the very best independent small businesses--the very heart of our national and local economy. Shopping with independent shops (both in person and online) is good for everyone. The shopper, the shop keeper and the economy as a whole. It means your money stays in the local and US economies. It keeps the small minority business in business and ensures their passion, creativity and skills continue to thrive. This is why we have created the Black Shopping Network.TM It is for shoppers and shops, all sharing and creating the products they love, the products they buy and inspiring others to join them on choosing to shop independent every single day. For everything they buy.

PROMISE:

We promise to help you to shop small, giving you access to unique buying opportunities not available on mass marketing sites with the same old products and services! You are not just shopping here you are changing the world we live in through making the choice to support small minority businesses and the communities in which they can thrive. We promise to support you because you are the lifeblood of our economy and the impact we can have together can dramatically improve minority communities, our local and national economy. 

We all benefit. We will support your everyday shopping choices and because of you we support minority women and all minority business owners. We stand with you as you choose every day to invest in our community. We promise because of your support to change the way everyone shops, one shopper at a time, to support local minority owned businesses that we believe in. 

We will stand with you and together we can bring friends and family to shop small, support our minority merchants and improve who we are as people, community and nation.